When Eat&Slim expanded into Dubai, the key to replicating their success from Kazakhstan relied on their just-in-time business model, built on prepaid orders, strong cash flow, and minimal inventory. However, Dubai's traditional banking systems—with mandatory IBANs, beneficiary approvals, and delayed cash-out times—posed a risk to maintaining the rapid cash flow essential for operations. Any delays in payment processing could disrupt employee motivation, supplier engagement, and customer satisfaction.

To address these challenges, Managing Director Balnur Aitkenova adopted Ziina from the outset.

Ziina offered exactly what Eat&Slim needed: instant payment links, fast cash outs, and a user-friendly platform that aligned perfectly with their business needs. Ziina’s fast settlement time allowed Eat&Slim to maintain their just-in-time business model without any of the cash flow disruptions caused by traditional banking. Payments that would typically take much longer were settled in just 2 days, allowing for quicker access to funds.

Using Ziina led to significant improvements in cash flow management and overall business efficiency. "From the very first month, we could feel the difference," says Balnur. Instant payments strengthened supplier relationships and boosted team morale, directly improving customer satisfaction and retention.

Within five months, Eat&Slim saw a 250% increase in their customer base, with daily orders expected to double in the next quarter.